Thursday 1 April 2010

John Adams, Youtube and stickiness: does the Google paradigm belong in classical music?


On a recent visit to the London, John Adams was interviewed on BBC Radio 4’s Start the Week programme. He was in town to conduct the British première of his City Noir symphony, but also mentioned the fact that Youtube had approached him to write a piece for the Youtube symphony orchestra. Unfortunately, they wanted something with a recognizable tune in the first two seconds. Oops, wrong composer!

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